I get asked how did I get involved with these people or this gig. Truth is it just happened by chance through a friend who was trying to make things happen in Jamaica for years.
My friend Rob T (a.k.a I.T) runs a company called Mi Deh Yah which is a merchandising company dealing mainly with the reggae industry.
Through him I have met all these artists. I photograph the musician and the images are used on merchandise or for promoting that artist.
Its a trip man!! It's work and its a lot of waiitng around and cancelled photo shoots. It can be frustrating and has been very shitty at times.
Having been doing this for almost a decade now, we are at a crossroads of half signed contracts and incarcerated superstars with a ton of merchandise sitting in limbo. Its a tricky affair the reggae industry.
Hoping to be back in Jamaica at some point for one reason or another...
Hoping to be back in Jamaica at some point for one reason or another...
